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Brand & graphic design
الهوية والتصميم الجرافيكي
Identity · Editorial · Campaigns
A name, a mark and a visual language that hold together everywhere they appear: on a sign, in a document, on a screen, in Arabic and in English.
- Formats
- Identity systems, print, editorial, social, signage
- Languages
- Arabic, English, or both from the start
- Typical timeline
- A few weeks for an identity
- Tools
- Adobe Creative Cloud, Figma
Where you can see it
What it is
Most identities are made for one place, a logo file, and then stretched to fit everything else. We design the other way round: the system first, then the mark that sits at the centre of it, so a letterhead, a social post and an app icon look like they came from the same hand.
Arabic and Latin scripts have different rhythms. When a brand needs both, we draw them together from the first sketch rather than translating one into the other, so neither reads as the afterthought.
What you get
Mark and wordmark
The primary mark, its Arabic and Latin forms, and the small versions that survive a favicon and a stamp.
Colour and type
A palette with its uses set out, and typefaces chosen for both scripts, with the sizes and pairings that work.
The system in use
Templates for the places the brand will actually live: documents, presentations, social posts, signage or packaging.
Editorial and campaign work
Reports, books and booklets, posters and campaigns designed to the same system, as one-off pieces or a series.
Guidelines and files
A concise guide to using it all, and every file in the formats your printer, developer and team need.
How it goes
- We start with what the brand has to do and where it will be seen, and gather the examples you like and dislike.
- We explore a few directions in rough, and refine the one you choose into a complete system.
- We test it where it will live: on paper, on screen, at small sizes and in both scripts.
- We deliver the guide and the files, and stay available while the brand goes into use.
A good fit when
- You are starting something and want it to look like itself from day one.
- Your brand works in one language and now has to work in two.
- The pieces you publish no longer look like they belong together.
Tools we useAdobe Illustrator, Photoshop and InDesignFigmaLicensed Arabic and Latin typefaces